1.1 This Advertising and Monetisation Policy (this “Policy”) governs the use of advertising and monetisation features on MOJO Network, operated by Seagull Venture Private Limited. It applies to Clients, being news portal and channel owners using MOJO's services, to advertisers whose campaigns are carried on the network, and to Users who view advertising on MOJO-powered portals.
1.2 This Policy forms part of and must be read with the SaaS Service Agreement, the Terms and Conditions, the Privacy Policy, the Content Responsibility and Licensing Policy and the Grievance Redressal Policy. In the event of conflict, the SaaS Service Agreement prevails.
1.3 The purpose of this Policy is to ensure that advertising and monetisation on the network are lawful, transparent, ethical and compliant with Indian law and with the policies of integrated third-party platforms.
Direct Advertising: advertising sold by a Client and published on that Client's own portal.
Network Campaign: advertising made available to portals on the network through MOJO Ad Manager.
Ad Manager: MOJO Ad Manager, the facility through which MOJO aggregates advertiser demand and distributes campaigns across the network.
Programmatic Advertising: advertising served through a third-party network or exchange, including Google AdSense and Ad Manager products, Meta Audience Network and equivalent services.
Sponsored Content: editorial-format content paid for or materially supported by an advertiser, including advertorial, native advertising and brand partnerships.
Invalid Activity: fraudulent or artificial clicks, impressions or engagement, bot traffic, incentivised clicks, click farms, cloaking, and any other activity designed to inflate delivery, engagement or revenue artificially.
Slab Rate: the rate structure applicable to a Network Campaign, determined by campaign size, category, geography and duration, and notified to the Client before the campaign commences.
3.1 MOJO enables Clients to earn through four routes:
| Route | Who sells | MOJO's commission |
|---|---|---|
| Direct Advertising on the Client's own portal | The Client | None |
| Network Campaigns through Ad Manager | MOJO | As per the applicable Slab Rate, notified in advance |
| Programmatic Advertising | Third-party network, on the Client's own account | None; the network's own revenue share applies |
| Sponsored Content and phygital campaigns | The Client, or MOJO where routed through Ad Manager | None for Client-sold; Slab Rate for Ad Manager campaigns |
3.2 MOJO charges no commission and takes no revenue share on Direct Advertising sold by the Client and published on the Client's own portal. The Client contracts directly with the advertiser and is solely responsible for creative approval, legal compliance, invoicing, collection and taxation.
3.3 Participation in any Network Campaign is at the Client's option. A Client may decline any campaign without consequence to its subscription.
3.4 MOJO makes no representation, warranty or guarantee as to the volume, value, frequency or continuity of advertising made available to a Client, or as to any level of revenue or earnings. Any illustration of potential earnings is indicative only.
All advertising and monetised content on the network must:
The following are prohibited on the network:
The following categories are permitted only where the advertiser furnishes the documentation stated, and MOJO or the Client may refuse any such advertisement:
| Category | Documentation required |
|---|---|
| Financial products, loans, insurance | Registration or licence of the relevant regulator, and any mandated risk disclaimer |
| Virtual digital assets | The risk disclaimer prescribed by the applicable advertising standards, displayed prominently |
| Healthcare, hospitals, diagnostics, ayurveda and wellness | Registration particulars, practitioner credentials, and absence of any claim prohibited by law |
| Education, coaching and results-based claims | Substantiation of every claim of results, placements or rankings |
| Real estate | RERA registration number for the project, where registration is required |
| Online gaming and fantasy sports | Confirmation of legality in the state of publication and the prescribed disclaimers |
| Government schemes and public notices | Authorisation from the issuing department or agency |
7.1 Sponsored Content must be labelled clearly and conspicuously as “Sponsored”, “Advertisement”, “Paid Promotion” or an equivalent term, in a manner that is legible on both desktop and mobile, at the top of the item and before the reader begins consuming it.
7.2 Undisclosed paid promotion, surrogate advertising and advertorial presented as independent editorial coverage are strictly prohibited. The Client shall observe the norms on paid news issued by the Press Council of India.
7.3 Where a person endorsing a product has a material connection with the advertiser, including payment, free product, employment or family relationship, that connection must be disclosed prominently, in accordance with the endorsement guidelines under the Consumer Protection Act, 2019.
7.4 Native advertising must be visually distinguishable from editorial content by shading, border, typeface or an equivalent device, in addition to the label required by Clause 7.1.
7.5 The Client shall not use its own editorial coverage as consideration in an advertising transaction without disclosing that arrangement.
8.1 Political and issue-based advertising must comply with the guidelines of the Election Commission of India, the Model Code of Conduct where in force, and Sections 126 and 126A of the Representation of the People Act, 1951.
8.2 Every political advertisement must carry the mandatory disclaimer identifying the sponsor, in the form “Paid for by [Sponsor Name]”, and must be pre-certified by the competent Media Certification and Monitoring Committee where certification is required.
8.3 No election matter shall be displayed during the period of forty-eight (48) hours ending with the hour fixed for the conclusion of poll in the constituency concerned. Exit poll results shall not be published in contravention of Section 126A.
8.4 Political and issue-based campaigns routed through Ad Manager require the prior approval of MOJO's compliance team, which shall verify certification, disclaimer and sponsor identity before release. This applies to Network Campaigns only and does not extend to the Client's editorial coverage.
8.5 Third-Party Services including Meta, Google and X may prohibit or restrict political and issue-based advertising. Where they do, such advertising may not be published through those integrations and no attempt shall be made to circumvent the restriction.
8.6 Unauthorised or misleading political advertising will be removed immediately. Repeated violation may result in suspension of monetisation or of the Client's instance, and reporting to the Election Commission.
9.1 For each Network Campaign, MOJO shall notify the Client of the advertiser or category, the Slab Rate applicable, the amount payable to the Client, the placement, duration and creative specifications, and any exclusivity or category restriction.
9.2 A campaign commences on the Client's acceptance through the dashboard or in writing. Acceptance constitutes agreement to the campaign terms for that campaign.
9.3 The Client shall run the campaign in the placement and for the duration accepted, and shall not alter, obscure, resize or reposition the creative without MOJO's consent.
9.4 Where the Client has accepted a category exclusivity, it shall not run competing advertising in that category on the same portal for the exclusivity period.
9.5 The Client shall not approach an advertiser introduced through Ad Manager in order to circumvent MOJO's commercial terms, during the campaign and for ninety (90) days thereafter.
9.6 MOJO may withdraw or reallocate a campaign where the advertiser cancels, where the Client's portal ceases to meet the campaign's requirements, or where a compliance concern arises.
To monetise through MOJO, a Client must:
10.1 MOJO may suspend monetisation eligibility where any of these conditions ceases to be met, and shall restore it once the position is remedied.
11.1 Delivery of Network Campaigns is measured by MOJO's systems and, where a campaign requires it, by the advertiser's or an independent third party's measurement. In the event of a discrepancy, MOJO's measurement applies unless the Client demonstrates a material error.
11.2 Clients shall have access to delivery and performance reporting for campaigns in which they participate, and to their own analytics reporting.
11.3 Invalid Activity is strictly prohibited. MOJO monitors for it and may, where it is detected: exclude the affected impressions or clicks from reconciliation; withhold, adjust or forfeit the corresponding revenue; suspend monetisation; and in serious or repeated cases terminate the subscription and report the matter.
11.4 Before forfeiting revenue on grounds of Invalid Activity, MOJO shall notify the Client with the basis of its finding and give the Client a reasonable opportunity to respond, save where immediate action is required by the advertiser or by a third-party network.
12.1 Revenue from Network Campaigns is shared between MOJO and the Client at the Slab Rate accepted for that campaign. Direct Advertising is retained in full by the Client, and MOJO takes no share of it.
12.2 Reconciliation is carried out on a [monthly] cycle. Amounts due are paid within 45 days of the end of the reconciliation period.
12.3 Payment is subject to: receipt of a valid tax invoice where the Client is registered under the Central Goods and Services Tax Act, 2017; deduction of tax at source as required under the Income-tax Act, 1961; realisation of payment from the advertiser or the third-party network; and a minimum payout threshold of INR 3000, below which amounts are carried forward to the next cycle.
12.4 Applicable taxes, platform charges and third-party network deductions are applied before payout. MOJO shall provide a statement showing gross revenue, deductions and net amount payable.
12.5 Payments are made by bank transfer or UPI to the Client's verified account. The Client is responsible for the accuracy of its bank details, and MOJO is not liable for a payment made to details supplied by the Client.
12.6 Where an advertiser withholds, disputes or reverses payment on grounds of non-delivery, Invalid Activity or breach of campaign terms attributable to the Client, MOJO may withhold, adjust or recover the corresponding amount.
12.7 MOJO may withhold payment where a dispute, suspected fraud or pending compliance verification affects the amount concerned, and shall inform the Client of the reason and the expected timeline.
12.8 The Client is responsible for its own income tax, goods and services tax registration and compliance, and for all statutory filings in respect of its revenue.
12.9 A Client may raise a payout or reporting dispute through the Grievance Redressal Policy within [thirty (30)] days of the statement concerned.
13.1 Advertising may be personalised on the basis of non-identifying signals including interests, behaviour, broad demographics and approximate location, subject to Data Protection Law.
13.2 Personally identifiable information shall not be sold, and shall not be shared with an advertiser except with the consent of the individual concerned or as permitted by law.
13.3 Targeted advertising and behavioural monitoring shall not be directed at children. Where a portal's audience is known to include children, advertising shall be contextual only.
13.4 Targeting on the basis of sensitive characteristics, including caste, religion, health condition and sexual orientation, is prohibited.
13.5 Users shall be able to withdraw consent to personalised advertising through the mechanism stated in the Privacy Policy, and shall continue to receive contextual advertising thereafter.
13.6 All targeting must comply with the Privacy Policy, the Digital Personal Data Protection Act, 2023 and the data handling rules of any third-party network involved.
To protect reader trust and third-party network eligibility, Clients shall:
MOJO may:
15.1 Except where immediate action is required by law, by an advertiser or by a third-party network, MOJO shall notify the Client with reasons and give a reasonable opportunity to remedy.
15.2 A Client may contest an enforcement action through the Grievance Redressal Policy.
16.1 The Client is fully responsible for ensuring that advertising published on its portal is lawful and compliant, including all Direct Advertising it sells itself.
16.2 MOJO is not liable for losses, reputational harm or legal claims arising from a Client's advertising, or for any action taken by a third-party network in respect of the Client's accounts.
16.3 The liability of MOJO under or in connection with this Policy is limited in accordance with the limitation of liability clause of the SaaS Service Agreement, which shall prevail over any figure stated in any earlier version of this Policy.
17.1 MOJO may update this Policy to comply with new laws, third-party requirements or industry standards. Material changes will be notified to Clients at least thirty (30) days before they take effect, and the revised version will be posted with a new effective date.
17.2 For advertising and monetisation matters:
Email: [email protected]
Grievances: [email protected]
Address: 1st Floor, Plot No. 9, Rohit Nagar, Bawadiya Kalan, Gulmohar Colony, Bhopal, Madhya Pradesh 462039
Website: www.mojonetwork.in
