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Advertising & Monetization Policy

ADVERTISING & MONITIZATION POLICY

Effective Date: June 11, 2025 

Last Updated: September 3, 2025 

Mojo India Network (“Mojo”, “we”, “our”, “us”) is a Software-as-a-Service (SaaS) platform available at mojonetwork.in, developed and owned by Seagull Venture Private Limited. This Advertising & Monetization Policy (“Policy”) governs the use of advertising and monetization features on Mojo. It applies to:

  • Clients: News portal/channel owners who use Mojo’s SaaS services.
     
  • Users: The audience/visitors who access content and view advertisements.
     

By using Mojo’s services or accessing partner portals, you agree to comply with this Policy, which works alongside our Terms & Conditions, Privacy Policy, Content Policy, and Grievance Redressal Policy.

1. Purpose

Mojo enables Clients to generate revenue through multiple streams including:

  • Display ads, banner ads, and native ads.
     
  • Video and audio advertisements.
     
  • Sponsored content and brand partnerships.
     
  • Social media monetization (including Meta’s Audience Network, Google AdSense, X/Twitter monetization, and other third-party API integrations).
     

This Policy ensures that advertising and monetization are transparent, lawful, ethical, and compliant with Indian laws as well as third-party platform guidelines (Meta, Google, X, etc.).

2. General Advertising Standards

All advertisements and monetized content must:

  • Be truthful, accurate, and not misleading.
     
  • Comply with Indian laws, including the IT Act 2000, Consumer Protection Act 2019, Advertising Standards Council of India (ASCI) guidelines, and any relevant state/national regulations.
     
  • Respect Meta’s Advertising Policies, Google Ad Policies, X’s Advertising Guidelines, and other third-party API rules.
     
  • Not infringe on copyright, trademarks, or third-party rights.
     

3. Prohibited Content in Advertising

The following categories of ads/content are strictly prohibited:

  • Fake news, misinformation, or manipulated media.
     
  • Hate speech, discriminatory, or inflammatory content.
     
  • Violence, weapons, explosives, or illegal substances.
     
  • Adult, sexual, or obscene material.
     
  • Tobacco, drugs, alcohol (where restricted).
     
  • Caste sentiment exploitation or anti-national content.
     
  • Political or election-related ads without legal disclosures and approvals.
     
  • Ads promoting get-rich-quick schemes, gambling (unless permitted), or misleading financial products.
     

4. Sponsored & Branded Content

  • Sponsored content must be clearly labeled as “Sponsored” or “Advertisement.”
     
  • Clients are responsible for ensuring that brand partnerships comply with ASCI standards, Mojo guidelines, and Meta/Google/X branded content policies.
     
  • Undisclosed paid promotions or surrogate advertisements are strictly prohibited.
     

5. Political & Issue-Based Advertising

Any political or election-related advertisement must:

  • Follow Election Commission of India (ECI) rules.
     
  • Be pre-approved by Mojo’s compliance team.
     
  • Include mandatory disclaimers (e.g.,“Paid for by”).
     
  • Be compliant with third-party API policies (Meta, Google, X) which may prohibit or restrict political and issue-based advertising. In such cases, political ads may not be published through those integrations.
     
  • Unauthorized or misleading political ads will be removed immediately, and repeated violations may result in suspension of services.
     

6. Monetization Eligibility

To monetize via Mojo’s platform, Clients must:

  • Operate an active, lawful, and verified news portal.
     
  • Comply with Mojo’s Content Policy, this Advertising Policy, and Grievance Policy.
     
  • Maintain transparency in reporting traffic, engagement metrics, and ad placements.
     
  • Adhere to third-party monetization standards (Meta, Google, X, etc.).
     

7. Revenue Sharing & Payments

  • Revenue generated from ads will be shared between Mojo and the Client based on the terms outlined in the Commercial Agreement/Platform Agreement.
     
  • Payment Cycles:Disbursements will typically occur monthly, subject to reaching a minimum threshold amount.
     
  • Deductions:Taxes (GST, TDS), platform fees, and third-party deductions (e.g., Meta/Google commission) will be applied before payout.
     
  • Payment Method:Payments will be processed via bank transfer/UPI to the Client’s registered account.
     
  • Invalid Activity:Fraudulent traffic, ad-click manipulation, or engagement in prohibited practices may result in revenue forfeiture, suspension, or legal action.
     
  • Mojo reserves the right to withhold payments in cases of disputes, suspected fraud, or pending compliance verification.
     

8. User Data & Privacy in Ads

  • Ads may be personalized based on non-identifiable user data (interests, behavior, demographics, location).
     
  • Personally identifiable information (PII) will never be sold or misused.
     
  • All targeting must comply with Mojo’s Privacy Policy, Indian DPDP Act 2023, and third-party data handling rules (Meta, Google, X, etc.).
     
  • Users shall have the right to opt-out of personalized ads where legally mandated.
     

9. Enforcement & Moderation

Mojo reserves the right to:

  • Review and reject ads before or after publishing.
     
  • Suspend monetization for Clients violating this Policy.
     
  • Report illegal or non-compliant ads to regulators or law enforcement.
     
  • Take permanent action against repeat violators, including account termination and revenue forfeiture.

10. Liability

  • Clients are fully responsible for ensuring their ads are legally compliant.
     
  • Mojo is not liable for losses, reputational harm, or legal claims arising from Client advertisements.
     
  • The maximum liability of Mojo shall not exceed the fees paid by the Client in the last three (3) months.

11. Changes to Policy

Mojo may update this Advertising & Monetization Policy at any time to comply with new laws, third-party requirements (Meta, Google, X), or industry standards. Updates will be posted with a revised “Last Updated” date.

12. Contact

For questions or concerns regarding ads and monetization, contact:
mojonetwork.in c/o Seagull Venture Private Limited
Email: [email protected]
Address: 1st Floor, Plot no-9, Rohit Nagar, Bawadiya Kalan, Gulmohar Colony, Bhopal, Madhya Pradesh 462039
Website: mojonetwork.in